ARize, the leading specialists in 3D, AR and VR experiences are aiming to transport sports enthusiasts into a whole new world through the use of their ground-breaking technology. They will be creating unique, stand-alone sports based metaverses with a difference; people can take part with nothing more than just a handheld device.
This development is the latest in a series of novel experiences created by ARize, including partnerships with leading names in the fashion and art world, using AR to bring exclusive creations to life.
Throughout the last few months ARize has brought in a number of key people with an intimate knowledge of sporting worlds and an in-depth understanding of their cultures and digital community strategies along with experts in gaming and iGaming.
There are numerous benefits to developing and employing these sports metaverses including increasing fan engagement, enhancing their experiences through the use of AR and 3D tech and giving them a brand-new way to interact with the club and sport that they love.
This venture will also allow clubs to increase their fanbase, reaching new areas and newer generations of fans, all the while supplementing revenue to be invested into the club and its sport, through game-day experiences, virtual merchandise, NFT creations and sales plus much much more.
ARize COO & CMO Thomas Mahoney gave us some insight on club issues:
“As a company, we are always looking to disrupt traditional spaces and bring them forward into the new landscape, and this is the perfect example.
We see a lot of football clubs in particular, spending money directly and indirectly to achieve a huge number of followers on their social networks but then fail to convert a decent amount of that audience into becoming a truly active member of the fanbase. They often lack innovative ideas on how to engage the club’s existing fans as well as potential fans.
Fans invest most of their time and money on the club only when there is a feel-good factor, AKA ‘success’. We will revert the mechanics of this challenge where engagement and loyalty do not always depend on the club’s and team’s performance.”
Adam Azzopardi, CPO for the company, also shared his thoughts on the project:
“At ARize we pride ourselves in working with projects that aim to create sustainable products that can be enjoyed by their users for years to come.
Combining this element to the sporting world will allow clubs to create Metaverses and NFTs with a strategic roadmap, exciting features and strong utility that will allow them to entice long-term club supporters rather than fans who jump from one team to another.”
Founded in 2018, ARize is an industry leader in the 3D and AR industries. With an ethos of putting the power into the hands of the creators, their vision is revolutionizing e-commerce, blockchain technologies and metaverse spaces. ARize is on a mission to bring 3D and AR capabilities to everyone, supercharging the visual experience it brings.