Whether it’s articles about monkey avatars or the new crypto opportunities that they have been creating, NFTs have barely left the news cycle for the past year. From stories of people making their fortune from NFTs, celebrities launching their own collections, or schoolchildren becoming leading NFT artists, the stories are everywhere.
But what we don’t hear too much about is how NFTs are changing the landscape for artists and creators all over the world. Throughout history, artists have always been at the forefront of change, leading the way through cultural shifts, and the advent of NFTs is no different.
NFT vs. Art
While we use the term NFT almost exclusively, this talks more about the asset than the art itself, specifically crypto art. What NFT actually refers to is a technological element, assigned to ANY type of media, linking it to a blockchain, making it unique.
NFTs will change the way people share their ideas, but it also opens up more avenues for these ideas to flourish. NFT art empowers creators to capture and share their creations and expressions on their own terms. The walls between artists and their consumers are slowly being pulled down because of the possibilities of blockchain.
The Artist’s Future
For artists, NFT art represents a never-before-seen opportunity to give them control over ownership of their work. Whereas traditionally, the sale of a piece of art may mean that it passes from the artist’s life forever, on the blockchain, you can track its ownership journey indefinitely, and possibly earn from it indefinitely too.
For instance, the ARize marketplace will allow artists to earn royalties based on the number of views of their assets. This is a brand-new type of market that works in a similar way to YouTube’s pay-per-view model.
NFT art introduces a revolutionary shift for artists to maintain a connection to their work and everyone that may end up owning or experiencing it.
NFT Art Provides Ownership
Conventionally, art music and other creative mediums have forced creators to give up a portion of their rights and ownership to a studio, label, or some other type of corporate entity. NFT art affords creators ownership and gives the creator complete control. If you want to keep the rights, you can, but you have control of that decision and making a profit from your creation does not have to depend on it.
Giving Creators a Voice
Anyone who has a story to tell or an idea to express can make that happen through NFT art. NFTs can be harnessed to create projects that the mainstream media ignores because everyone is in complete control of their message. It also allows artists from marginalised communities or those without access to galleries and audiences to show their work; NFTs offer a new platform for voices.
At ARize, our mission is to truly democratise technology and content in a way that the creators are fairly compensated and the businesses and users have access to high-quality experiences. NFTs are making this a possibility, and we’ll be at the forefront of that movement. Visit https://arize.io/ to find out how you can make your way as a creator.
Founded in 2018, ARize is an industry leader in the 3D and AR industries. With an ethos of putting the power into the hands of the creators, their vision is revolutionising e-commerce, blockchain technologies and metaverse spaces. ARize is on a mission to bring 3D and AR capabilities to everyone, supercharging the visual experience it brings.