Who we are
ARize is a universal augmented reality platform which allows to add and see any kind of digital content in real environment.
What is AR
Augmented reality (AR), best characterised as a real-time blending of virtual objects into real- world settings, currently it is widely used in various spheres and Marketing is one of them. It allows a new level of convenience, speed and can leave a lasting brand impression
- Enhancing brand recognition
- Creating wow effect
- Increasing interaction between customer and product
- Personalising the consumers’ purchasing experience
Augmented reality can be used dor various reasons such as for:
- Outdoor advertising campaigns (Kinect/Phone)
In public places AR can be used as the most attractive advertising method. Almost no one will pass by AR sticker or big screen without experiencing it.
- Packaging (interactive games)
Packaging plays an important role in production as it the first impression that consumer gains from the product. AR can be implemented in packaging as a useful and entertaining solution. Useful information can be shown right on the product via AR, or it can allow to built and play interactive games right on your the package.
Unlike printed ads which users could only see; users can interact with AR ads which builds an emotional connect as users gets personally involved with the campaign. AR is a perfect tool to bring printed materials to life and provide even more than just a video. With AR it is possible to put videos, audios and even 2D/3D animations which are really existing.
- Try-on campaigns
Another benefit is a possibility of virtual try-ons. Your consumers can try on many different items with AR: glasses, shoes, clothing, jewelry, watches, without leaving their homes. This makes AR ads a powerful tool for driving sales and increasing revenue, especially, at the age of e-commerce.
Where it can be used
Customers expectations (thinkmobiles.com , 2018)
63% of customers are sure that augmented reality may buff their shopping experience. 35% says that they would likely go shopping online more if there would be possibility to virtually try stuff before buying it. 22% would be less likely to visit traditional retail stores if AR would be available in online stores.
According to oberlo.com (28 Jul, 2017) Approximately 40% of consumers would be willing to spend more on a product if it offered an augmented reality experience.