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The 5 Different Types of AR

As a leading supplier of AR products and experiences in the metaverse, we need to be pretty savvy about the technology and its development. From producing individual products to full-blown Metaverse experiences, we use technology to help bring clients’ products to life.

While many people see AR as a single, solid phenomenon, it is pretty varied, and five distinct types of AR are used in different sectors in different ways. So, let’s look at the different types of AR and bring you up to speed!

Marker-Based AR

Marker-based AR uses a specific point or target – most commonly a QR code – to showcase content. You use your mobile app and your camera to activate it.

Whenever you scan the QR code, it detects and recognizes the AR marker and replaces it with the corresponding object the marker represents. A widespread use is to translate words seen through your camera. Marker-based AR is currently one of the most widely used types of AR.

Location-Based AR

Also known as “markerless” or “geo-location” based AR, this is probably the best-known AR type, thanks to games like Pokémon Go and Harry Potter Wizards Unite.

Again, this technology uses a mobile device and may require the specific use of an app. It uses your device’s GPS instead of physical markers.

This will allow in-app content to be displayed at specific coordinates, making it ideal for the travel and tourism business. For example, the City Guide Tour app provides sightseeing information, restaurant reviews, and other helpful information overlaid on its maps to help tourists.

Outlining AR

Outlining AR displays auxiliary information over a real-life scenario to enhance or improve the experience by tracking an object and constantly reorienting it in real-time.

This format is handy for drivers on the road. As more and more vehicles incorporate tech features based on safety, instruments like dashboard cams and parking cameras can heighten awareness in potentially hazardous situations.

Projection-Based AR

Projection-based AR is the most advanced form of AR in the sector. We would categorize it as a hologram, although it requires a physical object to be projected onto an additional layer.

Although it mimics how superimposition AR works (which we shall look at in a moment), the user needs no screen or mobile device to experience the enhanced object view.

Projection-based AR has a multitude of use cases. It is instrumental in product design, where you can test a new look for a product without changing it physically to see the result, saving time and money.

You can also design and show clients new products in the initial stages without building a prototype to bring them to life.

Superimposition AR

This augmented reality type allows users to view a physical object with an additional digital layer. As the name suggests, this technology superimposes – either wholly or partially – visual media onto a different surface, offering an alternate view.

Our technology uses AR to allow our clients to showcase their products to customers similarly. See what a painting would look like in your home or the best place to put a sofa. Our technology brings e-commerce to life with no additional software or apps.

Our AR tech lets customers understand how the product fits within their environment just by using a simple link.

Please find out more about our AR tech capabilities and the other exciting projects we are undertaking by visiting

Founded in 2018, ARize is an industry leader in the 3D and AR industries. With an ethos of putting the power into the hands of the creators, their vision is revolutionizing e-commerce, blockchain technologies, and metaverse spaces. ARize is on a mission to bring 3D and AR capabilities to everyone, supercharging the visual experience it brings.

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