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Top 5 AR Trends to Look out For!

Augmented reality is becoming increasingly popular as the technology becomes more accessible and easier to use. It is estimated that the number of AR users rose from 500 million to 810 million between 2020 and 2021. It is estimated that 1.1 billion people will use AR on their phones alone by the end of this year.

Some of this increase is due to the after-effects of the pandemic, which caused a global shift online and forced businesses to innovate to stay relevant.

As a result, more companies have invested in AR technology and we can see trends emerging, here are five that we believe will be important.

AR NFTs & The Metaverse

Some NFTs incorporate elements of augmented reality, creating an immersive experience for the user, allowing them to see an object on their body for example.

In 2021, a lot of brands began to experiment with NFTs; Nike launched limited edition sneakers, and many auction houses included digital artwork and apps that released in-game items to name a few instances.

Luxury fashion house Dolce & Gabbana released Collezione Genesi, an AR-based wearable NFT collection that generated almost $6 million in sales. Some items were physical and came with a virtual counterpart, but others were only available in the digital space.

All of this activity points to the conclusion that, going forward as the metaverse comes even closer to reality, more and more brands will launch NFTs to fit inside that world.

AR in Healthcare

The advance in AR suggests that health services and quality of life can be improved by its implementation in that field.

The decrease in close contact between patients and medical professionals means there is a perfect space for AR to fill in. Today, the spread of telesurgery applications to improve patient support is achievable thanks to AR.

AR is also being used to educate patients and staff alike, simulating surgeries and diseases to enhance treatments.

AR on Self-Service Ecommerce Platforms

AR is not only the playground of big nosiness. Even smaller businesses on eCommerce platforms like Shopify can create AR product previews. Shopify introduced an AR feature back in 2018 and has recently started to push further into AR integration.

Through its marketplace of 3D modelling partners, a 3D Warehouse app for storing 3D models and a simplified method of adding AR Quick Look to support merchant stores, Shopify makes AR accessible to even the smallest merchants.

They are not the only ones, platforms like Etsy, WooCommerce and Magento are also moving in the same direction.

AR “Phygital” Retail

As retailers try and entice shoppers back into their stores, they have to reconsider the in-store shopping experience.

A recent study by Snapchat found that roughly 20% of customers would go out of their way to visit a store with smart mirrors; interactive screens that show them how a particular item will look on them. The younger the age group the higher the percentage who are willing to try this.

Smart mirrors are a perfect illustration of merging physical and digital retail…a “phygital” experience. One side-effect of the pandemic is the reluctance of shoppers to try on items or use make-up samples in the store. As brands look for ways to make people feel safe, smart mirrors are just one way to innovate the shopping experience.

AR in Education

Even before the advent of AR, the current education system has been criticised for its theory-heavy approach.

AR provides a solution that is more interactive and gives children the power to use their imagination. Children enjoy learning new experiences and connecting with technology, so AR can motivate them to learn and make classes more entertaining and engaging.

There are plenty more trends that AR will give rise to but these are just a few to keep your eye on!


Founded in 2018, ARize is an industry leader in the 3D and AR industries. With an ethos of putting the power into the hands of the creators, their vision is revolutionising e-commerce, blockchain technologies and metaverse spaces. ARize is on a mission to bring 3D and AR capabilities to everyone, supercharging the visual experience it brings.

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