The art world is experiencing a shift, perhaps one of the greatest of its time, thanks to the advent of NFTs.
Although digital art has been around for decades at this point, the art world has never really focused on a digital first approach. Galleries and museums still dedicate time and resources to physical spaces where the art, or representations of it, can be visited and seen by art lovers and investors.
With the advent of NFT art, the tide seems to be slowly turning as a new space for showcasing art becomes popular, the virtual NFT gallery. Currently, NFTs are seen as more of a commodity than a work of art, and while everyone has seen pictures of monkeys in various outfits and poses, there is a wide range of artistic NFT pieces being created for people to buy.
Therefore, many online platforms have moved to try and create the atmosphere of a traditional gallery in a digital environment, oftentimes with an innovative twist.
NFT marketplaces are, after all, a far more inclusive environment for newcomers than the art establishment, and there are plenty of platforms where artists can connect with buyers directly. This has enabled NFT artists to survive outside of the gallery structure.
Many NFT art collectors have taken their assets into blockchain-based virtual worlds like Decentraland and Cryptovoxels. Those platforms make it possible to build NFT galleries online. The NFT Art Marketplaces themselves also have an NFT gallery presence within the Metaverse.
Even famed art house Sotheby’s has created a digital replica of its London galleries in Decentraland. An auctioneer in a top hat greets visitors at the door, and they place the pieces in black frames, mimicking their real-world counterparts instead of just placing them on walls, as many virtual exhibits do.
It is important to remember that virtual NFT galleries not only offer a new way to enjoy and invest in art, but that blockchain technology also plays an important part in the overall ecosystem, allowing the hard work of members of the community to be recognised and compensated accordingly.
This month we are taking the online gallery experience even further with our NFT gallery partnership with Maltese artist Mark Mallia.
The partnership sees us working with Mallia and a select group of artists, handpicked by the man himself. But what makes this experience so different?
To begin, there will be two galleries: a standard viewing room with 40 affordable artworks and a premium exclusive room with 21 specially selected pieces.
Second, anyone who visits the gallery can use our cutting-edge technology to see a piece not only in full 3D/AR, but also in your own space, whether it’s your home, a public space, or your own private gallery. It will be represented proportionally on any handheld device with no extra software or apps needed.
But why would you want to do that? Because the final innovative twist is that everyone who purchases an NFT piece will receive the physical artwork as well as the 1: 1 scale NFT model, bringing the art into the real world alongside the digital one.
Blockchain is one of the most important features of NFTs in general. It has enabled creatives to achieve a larger portion of profits and is democratising the landscape, something we intend to do with our own NFT marketplace and projects like this.
Founded in 2018, ARize is an industry leader in the 3D and AR industries. With an ethos of putting the power into the hands of the creators, their vision is revolutionising e-commerce, blockchain technologies and metaverse spaces. ARize is on a mission to bring 3D and AR capabilities to everyone, supercharging the visual experience it brings.