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What is Augmented Reality?

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These days, Augmented Reality (AR) is one of the more notorious terms in the Extended Reality (XR) landscape and is quickly becoming one of the most accessible disruptive technologies in today’s landscape.

And it doesn’t show any signs of slowing, the global market for AR is predicted to reach a valuation in the region of $88 billion by 2026.

Although the concept of a technology to “augment” our existing reality through images, texts, or animation might have seemed like a futuristic idea just a few years ago, it is rapidly moving forward into becoming a mainstream technology thanks to rapid innovation, evolution in technology, and companies like us pushing the boundaries of what is possible.

What is Augmented Reality?

Augmented Reality is defined by its name. It is a technology designed to augment the user’s reality. Whereas virtual reality is used to bring users into a new world, AR brings immersive digital content into the world to enhance your experience, it is more of a mixed reality than other types of XR.

AR will introduce audio, visual, and other sensory information into the world to enhance your experience.

A simple example would be a GPS app showing you your journey using real-world mapping and adding arrows onto the screen to show you which direction you should be going in.

More than just a tool for smartphone games, AR is rapidly demonstrating its value in various fields, from helping in the medical sector to enhancing fields like engineering.

Mixed Reality? Oh, the Possibilities!

In recent years, companies have begun to search for new ways to connect with their market and interact with their employees and prospective consumers.

The adoption of AR has seen it move from being used largely for entertainment purposes to getting into the retail and enterprise spaces of industry.

For instance, we work with a variety of businesses and creators, helping them to promote their products with the use of AR technology. An example would be, furniture stores that want their customers to be able to see what their furniture will look like inside their homes, to help them make more informed purchasing choices.

Or our exciting metaverse gallery project with famed artists Mark Mallia; the first of its kind, mixing the traditional world of art into the future using our AR technology.

The Future of AR

As with most disruptive tech, no one knows for sure where AR can be used, but it’s going to be a captivating journey and one that we are working to help shape.

As we continue to build more and more complex lives within the digital stratosphere, exploring the concept of the metaverse, we will see a future where more people want to create their own AR content and environments, to their own specifications, and we’ll be there to help every step of the way.

If you want to know more about the possibilities of AR tech or find out more about what we do, and how we can help you, visit www.arize.io today.


Founded in 2018, ARize is an industry leader in the 3D and AR industries. With an ethos of putting the power into the hands of the creators, their vision is revolutionising e-commerce, blockchain technologies and metaverse spaces. ARize is on a mission to bring 3D and AR capabilities to everyone, supercharging the visual experience it brings.

For more information about ARize, their products and services, please visit https://arize.io or contact us at https://arize.io/contact-us/

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