These days, Augmented Reality (AR) is one of the more notorious terms in the Extended Reality (XR) landscape. It is quickly becoming one of the most accessible disruptive technologies in today’s landscape.
And it doesn’t show any signs of slowing. The prediction shows the global market for AR will reach a valuation in the region of $88 billion by 2026.
Although the concept of a technology to “augment” our existing Reality through images, texts, or animation might have seemed like a futuristic idea just a few years ago, it is rapidly moving forward into becoming a mainstream technology thanks to rapid innovation, evolution in technology, and companies like us pushing the boundaries of what is possible.
What is Augmented Reality?
Augmented Reality is defined by its name. It is a technology to augment the user’s Reality. VR brings users into a new world. AR brings immersive digital content into the world to enhance your experience. It is more of a mixed reality than other types of XR.
AR will introduce audio, visual, and other sensory information to enhance your experience.
A simple example would be a GPS app showing your journey using real-world mapping. Add arrows to the screen to show you which direction you should go.
More than just a tool for smartphone games, AR is rapidly demonstrating its value in various fields, from helping in the medical sector to enhancing fields like engineering.
Mixed Reality? Oh, the Possibilities!
In recent years, companies have begun to search for new ways to connect with their market and interact with their employees and prospective consumers.
The adoption of AR has seen it move from being used mainly for entertainment purposes to entering the industry’s retail and enterprise spaces.
For instance, we work with a variety of businesses and creators. We are helping them to promote their products with the use of AR technology. An example would be furniture stores that want customers to see what their furniture will look like inside their homes to help them make more informed purchasing choices.
Our exciting metaverse gallery project with famed artists Mark Mallia is the first of its kind. Mixes the traditional art world into the future using our AR technology.
As with most disruptive tech, no one knows where we could use AR. But it’s going to be a captivating journey and one that we are working to help shape.
As we continue to build more complex lives within the digital stratosphere, exploring the metaverse concept, we will also see a future where more people want to create AR content and environments to their specifications. We’ll be there to help every step of the way.